Désirée Bambynek is a seasoned brand strategist, analyst, communication expert, creative and change consultant.
Désirée began her career in journalism as part of the CNN Student Bureau program before specializing in brand communications. From publishing and advertising to digital brand activities, Désirée develops b2b, b2c and corporate brand strategies that center around impactful communication.
Her career has led her to work with some of the world’s biggest and most revered brands. Specializing in the development of strategic directions and brand visions, she sets a special focus on team growth within the complexity of large-scale projects. Her hands-on approach, strong people skills and high value for the big picture behind every concept have enabled her take on key leadership roles throughout her career.
Today’s rapid shift into new business models, the importance of brand voice in a technology-focused environment as well as personal growth have been a constant in her work. Désirée has actively shaped the internal and external transformation of the agencies and clients she has worked with.
In 2014, Désirée began working on independent projects that combined her eclectic interests, also including creative consulting and cultural essays. Today she works with established organizations and entrepreneurs to help model brands in a new and value-based manner, steering away from business as usual and toward more progressive, authentic business models.
In addition to her consulting work, Désirée publishes articles on customer centric brands, modern leadership, social evolution and personal development.
Désirée is bright, earnest and dedicated.
Birgit Wilson, Group Client Leader, Member of Management, Leo Burnett